… & Disrupting the disruptors!

In business, they say the customer comes first. The reality today is that stakeholders come first, but we’re not here to please stakeholders & often they like that. Most large companies answer to investors: The bank. We have some big issues with big banks. Or their board. The only board here is for ideas. The customer has become the user, ‘consumer’, a number on the wall to these big agencies, their priority is profit & at any cost to the environment & their customers’ [digital?] rights. You will not find them holding wayward corporations to account, you will not find them broadcasting their political views, or challenging corporate power, greed & corruption around the world. Design is a ‘value-free’ business to the big agency & art has become like a business for corporate advantages because of that apathy towards ethics. They, them, those; refuse to reflect our changing world. But we, us, you & me are different. “We hope that our society will tire of the gimmick merchants, status salesmen & hidden persuaders, so that the prior call on our skills will be for worthwhile purposes.  — First Things First Manifesto 1964, 2000, ‘14, ’20

We are the independent, self-funded business that is challenging the corporatisation of everyday life. The activist company built on little more than a vision

… & many terrible nightmares.

This business might not be the first result in your Ecosia search. It’s not the company sponsoring your favorite podcast. Rather, it is the recommendation shared between friends. It is the CEO prepping for a pitch one moment & doing customer support the next. This is the growing business that, not long ago, was one person’s pipe dream

Of all the ways to start a company – applying for a business loan, crowdfunding, seeking venture capital – this was not the safe bet. Bootstrapping your business puts your future at risk. You & your team work, sometimes one month to the next, on the faith that this will one day pay off. Sometimes, it doesn’t

To launch a self-funded business is a success on its own. To stay in business as an activist one? That’s a point of pride

By supporting an independent business, you support a company that answers to its customers. Your request won’t go into an automated workflow. Your feedback will likely turn into a feature. The numbers are important to a self-funded business, but so are the names & the values

We support independent companies to make business personal. Because we want to see our community thrive. Because we want diversity & innovation. Because we believe in an idea

We support bootstrapped businesses because they are human, like the rest of us

And as an independent & bootstrapped business, we wear our story with pride


Disruption is not about making loads of money from the newest, most ‘disruptive’ technology out there, it’s not about winning customers, clicks & clients. Disruption is about toppling old industries & making radical change

Tell your own story by creating an /independent page on your site, feel free to use the copy created

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