Art x design house
connecting the dots around 21st-century economics, art x design & the third culture; also known as the edge*

We concept & create services that people love & help distribute ideas that the world really needs

Our Services

Deep Dive

We are agile, creative, & open-minded. We always start with ideas, be it through Brand Strategy, Visual Identity, Email Marketing, Social Media, Viral Marketing, Web Design, Build & Hosting, Content, Utility & Tools, Location-based Mobile to name but a few

We have a powerful blend of brand expertise & digital know-how with an end-to-end production capability plus a trusted network of third party specialists around the world

We adapt to all types of team structures, applying various methodologies & processes from Design Thinking, Lean UX, user-centred Design & Design Sprints based on what works for the project, team or business

With the help of our partners, there’s not much out there in the creative world that we don’t have a handle on

Design Strategy

Purposeful recommendations based on constructive design consultation, brand analysis & review of objectives

Information Planning

Audience & goal analysis to develop pathways to great design, encouraging simplicity & clarity in structure

Interface Design

Detailed conceptualisation of all key elements of a digital project to promote purposeful & intelligent interfaces

User Experience

Proposed solutions to promote engagement through simple, intuitive & delightful experience across all devices

Prototyping

Exploring potential concepts for cross-device experience through wireframes & digital prototypes

Interaction

Exploiting the interactive nature of digital with unique opportunities in engagement through input driven interfaces

Research & Analysis

In-depth brand discovery covering market research, demographics, audiences & competitor analysis

Holistic Strategies

Outlining direction for the entire project, including external communications such as social & digital marketing

Future Proofing

Advice on existing technologies & recommendations that create opportunities to evolve with the digital space

User Experience

Target market analysis to gauge audience needs & encourage high engagement & delightful experiences on all devices

Information Architecture

Considered approaches to structure & hierarchy, encompassing site maps through to content strategy

Wireframing

Interface schematics to outline purpose & structure, providing clarity to the direction & informative design

Branding

Whether your brand needs to be built, refreshed, or reimagined, we’re the partner that will help you turn prospects into customers, & customers into evangelists. We create an overarching strategy for all of our projects. We see this as vital to ensure project briefs are informed & consistently communicate the brand message to engage their audience

Ultimately the majority of what we create for our clients can be classifed as Marketing. We create unique & engaging concepts to promote our clients brands, products & services

Our scope spans the full spectrum from multi-platform campaigns to film productions & our marketing strategy is integrated by nature. When the brief allows, we utilise all our teams to inform multi-channel communications that consistently communicate a brand’s values, products & services

Capabilities

Brand Design & Development
Content Strategy
Inbound Marketing
Media Planning
Competitive Benchmarking
Digital & Social Audit
Marketing Campaigns
Paid Search

We create:

– Brand collateral
– Campaign creative
– Packaging
– Experiential graphics
– Digital marketing

SEO / keywords / display subvertising / social strategy & creative / email campaigns / content marketing / analytics analysis & audits

Web + Digital

From MVPs to landing pages & enterprise content management systems, we build the digital products, services & experiences that drive stakeholder value for your business

Brands need to be wherever their clients are. It’s really important that we guide our clients through the digital landscape & to help them take advantage of the opportunities these platforms can offer

We like to be at the heart of our client’s digital team & that starts with our development team. We keep all coding in-house. Our designers, marketers & developers work closely on a daily basis, always pushing the boundaries to give our clients focused & tangible solutions. Yes, we design & build websites, but we aim to create completely bespoke digital solutions that are uniquely created for each & every client

Capabilities

Design Thinking
UX Design
Rapid Prototyping
Digital Design
Product Development
Design Sprints
Measurement & Optimisation
User Research

Our digital offering covers:

– Website planning, design & development
– CMS planning, design & development
– Bespoke program development
– Digital content development
– Video & animation
– IOS & Android apps

Strategy

Every business wants to find the white space in their market where unmet or unarticulated needs present opportunities for product & brand innovation. We pair cognitive, data-driven digital insights with a human-centred design strategy to uncover new opportunities for product, business, & service transformation for your organisation

We create an overarching strategy for all of our projects. We see this as vital to ensure project briefs are informed and consistently communicate the brand message to engage their audience

Capabilities

Business Model Innovation
Cognitive Insights
Customer Intelligence
Go-to-market Strategy
Innovation Labs
Co-creation Workshops
Communications Strategy
Digital Transformation
Incubation & Acceleration
Market Research

We create:

– Brand strategies
– Digital strategies
– Campaign strategies
– Digital marketing strategies

Get Started


Audit
SWOT Analysis
Channels
Listening


Strategy
& Roadmap
Business Objectives
Comms Leitmotif
Key Milestones


Channels
Main channels
Strategic & accessory
User Data Flow


Content
Content strategy
Tone of Voice
Content Formats


ROI Framework
Reach & Engagement
Valuation
Activation Definition


Analytics
Measurements
KPIs
Frequency and Format


Requirements
Staffing
Access and Content
Customer Care

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